QUALITY VOL. 1
Platon considered quality as “a certain level of perfection” which can characterize us and everything around us. Nowadays, quality is associated with a product. Quality is what affects the market value, sets standards and becomes a rivalry field for next certificates. Quality is also the hallmark of B SIDES HANDMADE. All collections are hand crafted from the finest 100% merino wool. B SIDES’ quality is also the way of searching new inspirations, the brand’s philosophy guiding every step of production, the relationship with people and the surrounding. The new B SIDES HANDMADE project shows different dimensions of quality by portraying eight creative personalities to whom it has major meaning.
To the first cycle of “PROJECT QUALITY” B SIDES HANDMADE invited people representing different fields and professions, such as: Szymon Szcześniak (photography), Magda Materna (art), Sara Marcysiak (fashion, photography), Artur Koryciński (music), Paweł Iwaniuk (painting, graphic design), Dorota Boruń (set design), Ania Łoskiewicz (design) and Jacek Kołodziejski (photography). The result of the cooperation is a series of very intimate photos shot by Szymon Szcześniak. Each protagonist, naturally styled by B SIDES HANDMADE, chose the setting, which defines their understanding of quality. The effect is an intriguing tableau of variety, where each person creates their own vision of “a certain level of perfection”.
photo: Szymon Szcześniak / LAF Artists Management
protagonists: Jacek Kołodziejski, Ania Łoskiewicz, Magda Materna, Dorota Boruń, Paweł Iwaniuk, Sara Marcysiak, Artur Koryciński
styling & production: Basia Chrabołowska / B SIDES
make-up: Pola Dźwigała; Zosia Krasuska – Kopyt / LAF Artists Management
editing: Magda Chołyst
postproduction: Tomek Chrabołowski